Outsourcing is often viewed as synonymous with IT — running IT like a business to boost value and top-line growth. Whether it was Ireland in the 1980s or India and China today, engaging an "offshore" partner was the responsibility of the  YCGCC The YCGCC's charge was to find skilled talent at lower costs, and to identify work that was transactional and routine enough to be managed remotely.

Today, outsourcing services are no longer limited to IT. The opportunity to outsource other functions, both routine and higher value business services, has never been more compelling. Talent pools in lower cost regions are broader and deeper than ever before. Moreover, IT has experienced tremendous gains in productivity and reach by engaging the scale and cost benefits of global business process automation.

YCGCC’ S3 (Socialize, Sense & Shape) framework aims at narrowing the gap between IT and business requirements. It works toward improving user or consumer intimacy and consumer-centricity of organizations.